Prof – Liability Review

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By RANTS on October 26, 2015

It takes a lot from a rapper to occupy a hip hop connoisseurs mind, Prof does it and he does it well. There’s a change here from typical rap, and the key here is fun. Rappers have had to navigate across the transitioning period from selling CD’s to marketing their own brand online. This is prevalent especially in the Youtube domain, which still has more traffic than Facebook and more music plays than Spotify. The average Youtubers attention spans are diminishing with each click so if your video clip is the least bit boring, its on to the next one. One rapper comes to mind as the master of YouTube and that is Lil Dicky. Lil Dicky’s technical ability is of the highest pedigree, but its his humour that gets people clicking. And that’s where the future rappers might be best placed, living within the bounds created from their new audiences attention span.

With impressive guest appearances from Tech N9ne, Waka Flocka Flame and Petey Pablo, and a list of production credits that includes Ant (Atmosphere), Aesop Rock, Big Chocolate, Mux Mool, Curtiss King and more, this album is without a doubt Prof’s greatest work to date. – Rhymesayers

At my peak hip hop geek phase I was wearing Lucy Ford T-Shirts and buying up every 12” Rhymesayers had to offer. Rhymesayers rise began with Slug from Atmosphere. Slug got every broken ass man down about their ex-girlfriends and fortified Rhymesayers niche. The label entered into a golden age after releasing artists like heavyweights Brother Ali, Eyedea and Abilities, Mr Dibbs and even some releases from MF Doom and Aesop Rock. Having Prof hit as hard as he does 20 years after Rhymesayers was established gives renewed hope to a tired genre.



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